CLAY

A luxurious, electric SUV for Mercedes-Benz, 2014






THE PROJECT


This project was made in 2014 a long time before concepts like "Vision Mercedes-Maybach 6" and "Rolls-Royce Vision Next 100" which have significant similarities. My aim was a highly luxurious SUV in the market of Rolls-Royce, Bentley and Maybach, a not yet engaged market at that time. Focus was mainly the transformation from sketch to a 3 dimensional clay model.

THE PRODUCT

The design is a very majestic, luxurious and different appearance with the typical Mercedes silouette and design elements having regard to functionalism and aerodynamics.